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Marketing Mix Modeling

Predict Your Perfect Mix

The #1 platform for accurate marketing measurement. Optimize your media investments using our cutting-edge predictive models.

Marketers trust Seeda to:

Measure True Performance Across Channels

Justify + Optimize Budget Decisions

Test Future Budget Scenarios

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Trusted by 150+ companies globally

Has your job as a marketer become almost impossible?

Even seasoned CMOs need help to make data-driven decisions in today's complex world.Its harder than ever for marketers to do their job well. Its almost impossible to see what's working and where to invest because:

Budget Chaos

Spreadsheets And Gut Feelings Lead To Biased Spending Across Channels.

Attribution has become tainted

inaccuracy and strong biases for favoring specific channels in the privacy first world.

Performance Measurement Nightmare

Fragmented Data From Flawed Platforms Destroys Trust In Metrics.

Offline Channel Black Hole

Traditional Media Remains Impossible To Measure

Wasted Millions And Stagnant Growth.

Solve The Crisis Now

Marketing Mix Modeling for Modern Businesses

Marketing ROI has been a puzzle for years. Old-school Marketing Mix Models (MMM) promised a lot but fell short. They're hard to maintain, lack detail, and are questionable in accuracy.

Seeda changes the game. Our advanced MMM solution combines cutting-edge modeling with real-world testing. For marketers, this means:

Trustworthy Results: ROI measurements and advice you can count on

Detailed Insights: We break it down to the campaign level‍

Quick Setup, Easy Upkeep: Link your data in minutes

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Your Optimal Spend Mix: Before and After Seeda

Results Achieved After MMM

Minimal spend increase = ROAS improvement + Reduced First-Time CAC

The forecasted increase in First-Time Revenue

$2.01M To $2.41M

First-time CAC drops from

$43.84 to $31-$35

The First Time ROAS jumps From

3.33x to 3.8-4.2x

Seeda is your go-to tool for smarter budget allocation across platforms and campaigns.

Marketing & Sales Data

Incrementality Tests

Attribution data

Marketing ROI

Optimized Budget

Sales Forecasts

We Measure Everything to Optimize Your Marketing Success

Seeda offers a complete view of your media effectiveness. We measure all channels, from billboards to digital ads on Meta and Google. Get clear insights at various levels:

Historical Performance Data

Sales & customer data, attribution metrics, previous media performance.

Ad Platforms

Facebook, Google, TikTok, Criteo etc.

Analytics Platforms

Google Analytics, Adobe Analytics, Supermetrics, Amplitude.

Digital Channels

Social media, display ads, SEO, email.

Offline Channels

TV, radio, print, billboards.

External Factors

Seasonality, economic conditions, competitor activity.

Budget Planning Made Smart

Seeda helps you create smart budget plans for any timeframe - yearly, quarterly, monthly, or weekly. Each plan comes with a sales forecast based on your media budget Here's how it works:

Look Back

See what happens if you use last year's budget again.

Full Optimization

Allow Seeda to adjust your budget for maximum impact freely.

Smarter Spending

Keep the same total budget, but place it better.

Hit Your Target

Tell us your sales goal, and we'll show you how much to spend and where.

Flexible Optimization

Let Seeda adjust your budget by up to 30% for best results.

Plan Your Budget Now

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All Your Favourite Integrations In One Place

“Having a platform where we could accurately see all the data helped us make the best decisions. Now after Seeda we have a strategy in place that's going to help us get to that next level, in a way that actually works for us as a business”

Warwick Levy,Founder at Taste Ireland